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Sophie, 38 — Parent

Who she is​

Sophie is a working mom with two kids (Emma, 10 and Lucas, 7). Her husband Pierre works shifts. They live in a medium-sized city, always running between school, activities, groceries, and doctor appointments. Sophie's phone is full of apps she barely uses — one for meal planning, one for shopping lists, one for family calendar, one for school communication.

Her day before Morphee​

  • Morning: Checks three apps to know what's happening today. Realizes she forgot to buy milk. Sends Pierre a text about picking up Emma at 5pm — he doesn't see it until too late.
  • Afternoon: Gets a call from school — Lucas has a dentist appointment she forgot to reschedule. The appointment was written on a sticky note on the fridge.
  • Evening: Stares at the fridge wondering what to cook. The meal plan she made on Sunday is in an app she hasn't opened since Monday.
  • Night: Lies awake thinking about everything she needs to remember tomorrow.

Her day with Morphee​

[Morning, 7:15]
Sophie: "What's on today?"
Morphee: "Good morning! Today:
  - Lucas has swimming at 4pm (Pierre is picking up)
  - Emma has a playdate at Sarah's until 6pm
  - You're low on milk, eggs, and pasta (based on this week's meals)
  - Reminder: Lucas's dentist is Thursday at 2pm"

[Afternoon, 12:30]
Sophie: "Pierre just texted, he can't do swimming. Can I swap?"
Morphee: "Got it. I'll move swimming pickup to you at 4pm.
  That means Emma's playdate pickup at 6pm overlaps.
  Want me to ask Pierre if he can do the 6pm one instead?"
Sophie: "Yes"
Morphee: "Sent Pierre a message. I'll update the schedule when he confirms."

[Evening, 18:45]
Sophie: "What should we eat tonight? Something quick"
Morphee: "You have chicken, rice, and broccoli. How about:
  - Chicken stir-fry (20 min)
  - Chicken fried rice with the leftover rice from Monday (15 min)
  Pierre's shift ends at 7:30, so timing works for either."
Sophie: "Stir-fry, thanks"
Morphee: "Added to tonight's plan. Here's the recipe."
  → [Shows recipe card in chat]

Key features used​

  • Spaces: Meal Planning, Shopping, Kids' Activities, Family Calendar
  • Integrations: Google Calendar (synced), Notifications (reminders), eventually Gmail
  • Memory: Knows family schedule patterns, meal preferences, recurring appointments
  • Skills: Morning briefing, meal suggestions from inventory, schedule conflict resolution

Why it works for her​

Sophie doesn't need another app. She needs one place to talk to that knows everything about her family's life. She types (or speaks) naturally. The AI handles the coordination, the reminders, the meal planning. It's like having a personal assistant who actually knows her family — their schedules, their food preferences, their routines.

The killer feature: it connects the dots. It knows that if Pierre can't do swimming, the whole afternoon cascade changes. No app does that. Morphee does because it has the full context.